During the Welcome Event of the 35th Dutch Mushroom Days in Den Bosch, on 22 May, five new Ambassador of the Mushroom Industry Awards were presented.
The traditional welcome party at the Brabanthallen on the first day of the fair, was opened by Piet Lempens, chairman of the Mushroom Days committee. He introduced guest speaker Loek Hermans, who spoke of the great opportunities and ambitions of the mushroom industry regarding health and the circular economy.