Irish mushroom producers Monaghan Mushrooms, Breffni Mushrooms and Walsh Mushrooms, along with Commercial Mushroom Producers Co-operative Society (CMP) Ltd, have teamed up to launch a campaign to educate retailers on the benefits of stocking Irish mushrooms and to break down preconceived barriers to purchase. The ‘Stock Local, Stock Irish’ campaign kicks off from September 2010 and includes press advertising, direct marketing and PR.
After installing a new conditioning-unit in 2009, Havens-MCSubstradd now have expanded that line with new riping and conditioning silos. In the same time, the overall capacity of the plant has improved.
The Mushroom Bureau has announced funding for a €2.6m three year campaign to promote fresh mushrooms in the UK. The EU has provided 50% of the funding while the other 50% comes from the mushroom industry.
The Australian television network ABC shows a series called “Landline”. Landline focuses on Australian agriculture and horticulture. The show edited on May 30 was titled “Out of Darkness” and was all about mushrooms.
On 16 and 17 February, the annual SAMFA conference was held at the Leriba Lodge in Centurion, Pretoria. One of the participating European companies was Harte Peat from county Monaghan, Republic of Ireland. David Austin, sales manager of the Irish company, has made the following impression.
Dalsem Mushroom projects, part of the Dutch Dalsem Group, has launched a new website in the style of the Dalsem Group, a well-known horticultural engineering company. Dalsem Mushroom Projects, their office is in Horst, The Netherlands, is a major player in the realization of turn-key projects in the mushroom industry.
The Bonduelle group has announced that it has received the go ahead of the competition authorities in France and Germany to complete the takeover of the France Champignon group on 31 March 2010.
A year ago the shareholders of Le Lion France have asked Dutch company H.J.M. Hollander BV, supplier of Le Lion spawn outside France, if they were interested in taking over the spawn facility in France.
On January 1st, 2010, Reed Business officially transferred the mushroom publications to the ownership of Global Roel Media (GRM). Paddestoelen, Mushroom Business and Mushroom Business Polskie Wydanie, as well as the digital editions of the mushroom cluster, will continue to appear under the same names.
Since the beginning of 2010 French vegetable group Bonduelle is in exclusive negotiations with private equity group Butler Capital Partners to acquire mushroom producer France Champignon.
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