Monterey Mushrooms, 2007

Monterey Mushrooms is the largest producer of fresh mushrooms in the USA. Through marketing channels the company is busy creating its own distinct profile. Monterey’s efforts were already rewarded during the 2007 PMA Fresh Summit, where their packaging won the marketing prize. Our reporter Jan Gottschall visited the trade fair and the company and traced the footsteps of Monterey products back from the supermarket to the spawn plant. The full article was published in Mushroom Business nr. 26 & 27.

Here, youll find 28 pictures of Monterey and its products.


28. Monterey products on the shelve at supermarket chain Kroger. To increase cycle time in the shops, the mushroom company helps retailers and supermarket chains arrange the shelves and works with the outlets to promote mushrooms. In addition, recipe leaflets were developed. These recipes can be attached to the shelf.
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